Folli Follie: the Crazy for Greece campaign

Folli Follie is a Greek fashion company of jewelry, handbags and petit maroquinerie with boutiques and corners all over the world (of which 100 in Japan and China alone). Their style has always been about good craftmanship on 925 silver and 14K gold or gold-plated pieces and quality leathers producing pieces that are cute, make a statement and adapt easily to busy working lives.

This spring they're campaigning with a back home message, choosing to shoot their campaign at Spetses island, off the Saronic coast south of Athens. The star of the campaign is Vietnamese-Chinese actress and model Gaile Lai, in three incarnations (rock, trendy, classy), getting caressed by the soft, warm sun of the Mediterranean.

Let it be...even that way is better than aping foreign "paradises" and setting the scene for consumerism that profits international conglomerates. At least I know who owns and who controls this brand.

Work Like the Bees

Time travel on the tiny wings of a bee...into the Greek Outlook.

The Minoan Bee was found in the Old Palace cemetery at Chrysolakkos, outside the Palace of Malia, the 3rd largest Minoan Palace on the island of Crete (after Knossos and Pheastos), in Greece. It dates back to the Bronze Age during the Protopalatial Period (1800 - 1700 BC). This is very detailed representation of two bees carrying a drop of honey to their honeycomb. The two bees flank the drop of honey at center in perfect symmetry.

The Myceneans continued well into the Homeric tradition the admiration for the bee.

Mycenean signet ring (Reynold Higgins, Minoan and Mycenaean Art, Thames and Hudson)

Beeswax candles represent the sobriety of Easter Week and the sense of community.

Greek Orthodox church beeswax candes

Greek brand Apivita Queen Bee night cream via NYTimes

The bee enters many a care. Skincare on this instance. Give Greece a chance.

Anonymous

And then you have Anonymous busy like little bees hacking Greek state sites and media, fascinated by how far this master plan of world terror is going to go.


pics via NYTimes, aeoluskephas.blogspot.com, paintingskiathos.wordpress