Feb 11, 2012

Rebranding Greece: What Greece Needs to Do

Peter Economides (responsible in part for probably the best EOT campaign ever) gives a marketing talk to end all marketing talks about rebranding Greece in this current smearing international campaign that has altered our core characteristics into the image projected to the world.

To quote him: "Greece is on the verge of bankrupcy. But we are not a bankrupt nation. We are Greeks. People with  the power to imagine. People with the intelligence to turn imagination into reality. We imagined democracy. We imagined the Acropolis. Now is time to imagine the future."

I couldn't have summarised it better. 

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