Folli Follie: the Crazy for Greece campaign

Folli Follie is a Greek fashion company of jewelry, handbags and petit maroquinerie with boutiques and corners all over the world (of which 100 in Japan and China alone). Their style has always been about good craftmanship on 925 silver and 14K gold or gold-plated pieces and quality leathers producing pieces that are cute, make a statement and adapt easily to busy working lives.

This spring they're campaigning with a back home message, choosing to shoot their campaign at Spetses island, off the Saronic coast south of Athens. The star of the campaign is Vietnamese-Chinese actress and model Gaile Lai, in three incarnations (rock, trendy, classy), getting caressed by the soft, warm sun of the Mediterranean.

Let it be...even that way is better than aping foreign "paradises" and setting the scene for consumerism that profits international conglomerates. At least I know who owns and who controls this brand.