Jul 23, 2012

Hermes: The Summer Campaign is Shot on Aegina Island, Greece

The beauty of the pictures speaks for itself. The purity of line, the wisdom of time, the sparsity of luxury. All these are represented perfectly by the French sellier -which became the fashion and leathergoods luxe house- and the eternal Greek ideal. The mighty, sturdy olive, gigantic through the passage of the centuries, the clear skies, the flowing fabrics, the architectural lines, the "nothing in excess" spirit.

The campaign's motto? "Le Temps Devant Soi"...time before you.


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